Helichrysum has a strong aroma that smells similar to honey and hay with herbaceous notes. Due to its medicinal properties, Helichrysum oil is helpful for circulatory disorders and can be used to relieve the pain of rheumatism and arthritis. It has also some beneficial effects on colds, flu, bronchitis, coughs, and asthma. It is used in skincare formulations to help stimulate the production of new cells, treat burns and scars, and for acne.